We talk a lot about metadata at ieInteractive because it can substantially impact your click through rate. It's what users see in search results, and can persuade a user to click on your search result over your competitors. Here's some information to help you wrap your head around metadata - including what it is, how it works and why it matters.
Google Site Search, a product offered by Google since 2008, discontinued sale and renewal of the product since April of 2017, and has completely shut the product down as of April 1, 2018. This product enabled web publishers to use leading search technology on their website.
During the last couple months, Facebook has been rolling out changes to its news feed algorithm to prioritize content from "friends, family and groups" and help people spend time on Facebook in a more meaningful way. Here's what this change means, how it could impact your business and what you can do about it.
If you have your own website, or manage websites for clients, you might be wondering, "What is Google's 'Speed Update' and what does it mean for me?" Find out the answers below in addition to a few tips to help prepare yourself.
How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods.