i.e.Interactive Blog

Direct Messaging: A Game-Changer for LinkedIn Members and Companies

LinkedIn recently announced that its members will soon be able to message companies directly by clicking the “Message” button at the top of the LinkedIn Page. This eagerly awaited feature will be rolling out to Pages in the coming months and promises to revolutionize how professionals connect and engage with companies on the platform. In this blog post, we will explore the implications of this update and the benefits it brings to both members and businesses.

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LinkedIn’s Latest Update: Removing Inactive Followers

LinkedIn is no stranger to updates and changes that enhance the user experience and make the platform more effective for professionals. In its latest move, the social networking site introduced a notable change: the removal of inactive followers. This move aims to improve the quality of connections and interactions on the platform, and has garnered both positive and negative reactions from LinkedIn users. In this blog post, we’ll explore the details of this change and its potential impact. The Change:

Read More »
YouTube Handle

Get Your YouTube Handle and Get Noticed

YouTube recently started rolling out handles for users, similar to how handles are used on Instagram and Twitter. Before the handle you want is taken by another user, get started with the information and instructions below so you can reserve yours today. What are YouTube handles?Handles are unique identifiers (starting with the @ symbol) and a way for users to get noticed on the platform—plus, they can help others find you more easily. Before handles on YouTube, some users had

Read More »
Google Business Messages

Impress Customers via Google Business Messages

Some old news that still stands true today is: being in the moment to respond and help customers is the key to gaining their business and trust. With that being said, there are many tools out there for a business to monitor engagements and inquiries to achieve exceptional customer service. One tool we would like to take a closer look at today is Google Business Messages. While Google Business Messages is not new, it is one of the newer tools

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12 Year Anniversary Celebration

So grateful to spend the evening with clients, colleagues, friends and family in celebration of the wonderful people I get to work with. Take a look at photos from our celebration!

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

Linkedin Enhancements You Don’t Want To Miss

With 810 million members in 200 countries and regions worldwide, the popular social channel, LinkedIn, is not going anywhere anytime soon. In fact, they are optimizing their channel with new tools and advancements. Below are a few of the latest and greatest updates within LinkedIn that you should know about.

Read More »

Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

Read More »

How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

Read More »

6 Ways To Enhance Your Linkedin Company Profile

​LinkedIn proves to be a must for marketers of B2B and B2C products and services looking to make an impact. Since there have been some changes to LinkedIn recently, and due to the importance of utilizing this channel, we’ve included ways you can optimize your company page.

Read More »

Direct Messaging: A Game-Changer for LinkedIn Members and Companies

LinkedIn recently announced that its members will soon be able to message companies directly by clicking the “Message” button at the top of the LinkedIn Page. This eagerly awaited feature will be rolling out to Pages in the coming months and promises to revolutionize how professionals connect and engage with companies on the platform. In this blog post, we will explore the implications of this update and the benefits it brings to both members and businesses.

Read More »

LinkedIn’s Latest Update: Removing Inactive Followers

LinkedIn is no stranger to updates and changes that enhance the user experience and make the platform more effective for professionals. In its latest move, the social networking site introduced a notable change: the removal of inactive followers. This move aims to improve the quality of connections and interactions on the platform, and has garnered both positive and negative reactions from LinkedIn users. In this blog post, we’ll explore the details of this change and its potential impact. The Change:

Read More »
YouTube Handle

Get Your YouTube Handle and Get Noticed

YouTube recently started rolling out handles for users, similar to how handles are used on Instagram and Twitter. Before the handle you want is taken by another user, get started with the information and instructions below so you can reserve yours today. What are YouTube handles?Handles are unique identifiers (starting with the @ symbol) and a way for users to get noticed on the platform—plus, they can help others find you more easily. Before handles on YouTube, some users had

Read More »
Google Business Messages

Impress Customers via Google Business Messages

Some old news that still stands true today is: being in the moment to respond and help customers is the key to gaining their business and trust. With that being said, there are many tools out there for a business to monitor engagements and inquiries to achieve exceptional customer service. One tool we would like to take a closer look at today is Google Business Messages. While Google Business Messages is not new, it is one of the newer tools

Read More »

12 Year Anniversary Celebration

So grateful to spend the evening with clients, colleagues, friends and family in celebration of the wonderful people I get to work with. Take a look at photos from our celebration!

Read More »

The Right Time To Upgrade To Ga4 Is Now

You have probably heard about the upcoming change in Google Analytics—when Google Analytics 4, a.k.a. GA4, will replace Universal Analytics. Many people are talking about the upgrade, which is great, but the timeframe to implement the upgrade is more immediate than many might think, and here’s why: ​When GA4 retires Universal Analytics, businesses should have at least 1 year of data in place so they can make valuable data observations and, ultimately, smarter marketing decisions.

Read More »

Linkedin Enhancements You Don’t Want To Miss

With 810 million members in 200 countries and regions worldwide, the popular social channel, LinkedIn, is not going anywhere anytime soon. In fact, they are optimizing their channel with new tools and advancements. Below are a few of the latest and greatest updates within LinkedIn that you should know about.

Read More »

Changes To Your Google Business Profile

Having a claimed, up-to-date, and active Google Business Profile for any business is essential. Why? Because this profile is one of the first places that customers look for information such as reviews, business hours, phone numbers, website links, and quite possibly, a first impression. Plus, it can help to improve the local SEO ranking for a business, in addition to other benefits.

Read More »

How Life Events Impact Search Behavior, Interests, And Habits

The way we market our products and services is constantly changing; we have seen this in the past and we will continue to see this in the future. Why? Because when something affects our lives, as we have experienced personally the past two years, interests and habits are likely to change as a result.

Read More »

6 Ways To Enhance Your Linkedin Company Profile

​LinkedIn proves to be a must for marketers of B2B and B2C products and services looking to make an impact. Since there have been some changes to LinkedIn recently, and due to the importance of utilizing this channel, we’ve included ways you can optimize your company page.

Read More »
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