If you have your own website, or manage websites for clients, you might be wondering, "What is Google's 'Speed Update' and what does it mean for me?" Find out the answers below in addition to a few tips to help prepare yourself.
Google recently announced that, beginning in July 2018, they'll have a new ranking algorithm that will prioritize speed on mobile searches, a.k.a. their "Speed Update." Google has been taking page speed into consideration on desktop for years, and now mobile is becoming an official ranking factor in their algorithm. This means that the speed of your mobile page can affect how you rank in search. Google said this Speed Update will only affect "a small percentage of queries" but taking into consideration the number of searches that take place on Google every day, this could have a substantial impact.
Why do we care? Because nearly 60% of searches are done from mobile devices, 48% of consumers start mobile research with a search engine, and Google drives 96% of mobile search traffic.
It's rare for Google to give a heads up when changing their algorithms, and since we know what's ahead, we can prepare by taking the following into consideration:
In a nutshell, your website needs to be optimized for the user experience in order to rank in search results, and site speed is one factor that will really start to matter.
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